ESPN president Jimmy Pitaro was the “driving force” behind the network acquiring “Inside the NBA” from Turner beginning with the 25-26 season. Turner will continue to produce the show in Atlanta and maintain editorial control. Pitaro has used the same model with Pat McAfee and Peyton Manning.
There is no cash involved in the deal with TNT annually receiving 13 Big 12 football games and 15 men’s basketball games in return. ABC/ESPN will be able to maintain and manage ad sales and sponsorships for “Inside the NBA.” The set will also have ESPN branding.
The length of the deal is unclear and believed to be dependent on how long Charles Barkley, Ernie Johnson, Shaquille O’Neal and Kenny Smith want to continue doing it.
ESPN will have three NBA-related studio shows, with “NBA Countdown” and “NBA Today” expected to air on ESPN next season while “Inside the NBA” mostly appears on ABC.
Additionally, sources say the NBA was similarly motivated to keep “Inside the NBA” on the air and “wanted to save the show.” The NBA was in contact with ESPN and Turner during the process and was supportive of the deal.
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November 19, 2024 | 1:30 pm
