Packer-Eagles in Brazil: NFL exploited this loophole in broadcasting rules to schedule rare Friday game

The NFL’s first game ever in Brazil is finally set. Two months after announcing that the Philadelphia Eagles would be serving as the home team in Brazil, the NFL revealed on Wednesday that their opponent will be the Green Bay Packers for the game, which will kick off on Friday, Sept. 6. 

The fact the game is being played in Brazil isn’t the only unique thing about the game. It’s also notable the game will be played on a FRIDAY in Week 1. The reason that’s notable is because the game will mark the first time in 54 years that the NFL has scheduled a Friday matchup during the opening week of the season. 

The last time it happened came in 1970 when the Rams beat the Cardinals, 34-13, in a game that was played on a Friday night in Los Angeles. 

One reason there’s been such a huge gap between Friday games is because it’s not easy for the NFL to schedule a Friday game during the regular season. As a matter of fact, the only reason it’s happening this year is because the league is taking advantage of a broadcasting loophole. 

Under the Sports Broadcasting Act of 1961, the NFL isn’t allowed to televise any games on Friday or Saturday from the second weekend in September through the second weekend in December (Those two days have been earmarked for high school and college football). This is why you don’t see any Saturday games on the NFL schedule until late in the season. 

So what does that mean for this year? 

The NFL always kicks off the season on the first Thursday after Labor Day. If Labor Day falls on Sept. 3 or later, then the first NFL weekend will be the second weekend of September and Friday games won’t be permitted, but since Labor Day is on Sept. 2 this year, that opened the door for the NFL to play on Friday (Sept. 6). 

If you’re wondering how the NFL was able to play a Black Friday game in 2023, the league also took advantage of a loophole in the broadcasting rules to make that happen. Under the Sports Broadcasting Act, the NFL is ALLOWED to schedule a Friday game as long as a substantial portion of the game is over by 6 p.m. local time, which is why the Dolphins and Jets kicked off at 3 p.m. ET on Black Friday in 2023. 

With Labor Day set to fall on Sept. 1 in 2025, the NFL could conceivably play another Friday opener in another foreign country to start the season. 

For the Brazil game, the NFL will likely put it in prime time, but the official kickoff time likely won’t be announced until the schedule comes out in May. 

For now, here’s what we know: The Eagles will be heading to São Paulo, Brazil, to open their season against the Packers in a game that will kick off on Friday, Sept. 6 and streamed exclusively on Peacock. 

The game will mark just the third time since 2010 that the NFL has held a game on a Friday.