ESPN and TNT are considering signing media rights deals with the NBA that will include smaller packages of games per season, sources tell the Wall Street Journal.
The arrangement would allow the league’s two main long-term partners to continue at a more affordable annual amount while allowing the NBA to create a package for a streaming service. Amazon and Apple have already expressed interest in bidding on a package with the NBA.
“They’re benefitting from the fact that there are new entrants who look to want to play,” said Jonathan Miller, former NBA executive and chief executive of Integrated Media, which specializes in digital media investments.
The NBA is hoping to triple its last agreement, which would result in deals collectively worth about $78 billion over a decade.
In the most recent season, NBA games on TNT, ESPN and ABC averaged 1.6 million viewers. The playoffs attracted more than five million viewers, according to Nielsen data.
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October 18, 2023 | 11:30 pm
